Piscines Desjoyaux

Sector

Distribution, luxury goods and CPG

Activity

Desjoyaux is a French family business that designs and manufactures swimming pools.

The project at a glance

Piscines Desjoyaux is a family-owned company founded in 1966 that designs and builds in-ground swimming pools. In order to support its growth and the expansion of its French and global distribution network, the firm wanted to launch a user-friendly B2B portal with configuration, quoting, and order-placement capabilities for its dealerships, importers, and subsidiaries. The idea was to give users quick and easy access to the features and characteristics of products in the company’s catalog, and to cater to growing demand for custom-design pools.

Piscines Desjoyaux commissioned Hardis Group to develop the portal for desktop, tablet, and mobile, based on Salesforce B2B Commerce.

The system that Hardis Group deployed was initially conceived as a response to calls from our French dealerships, importers, and subsidiaries for greater independence in catering to growing demand for custom-designed pools. By the end of the project, we were able to add B2B2B capabilities to the system without outside support, and we’re currently working on embedding B2B2C features.” Alexandre Pascal, Chief Information Officer, Piscines Desjoyaux

Context and objectives

  • Provide dealerships and importers with a user-friendly sales-support system
  • Grow sales in France and worldwide through a multilingual B2B e-commerce portal
  • Cater to growing demand for custom-designed pools
  • Give dealerships quick and easy access to detailed information about pools, equipment, accessories, and consumables
  • Boost sales through up-selling and cross-selling
  • Shorten the order-placement process

La solution

Mise en production en février 2020, la plateforme reprend tous les codes du e-commerce, si bien que les concessionnaires français, importateurs et filiales ont adopté la solution sans aucune formation. Dans un premier temps et afin de ne pas retarder le déploiement, sur les 6 000 références commercialisées, la description des 2 000 les plus vendues était complète à 100 %. Un an après, l’ensemble des piscines, équipements, accessoires et consommables (place de marché pour les partenaires) bénéficiaient d’une fiche descriptive exhaustive sur le portail e-commerce BtoB. Grâce aux configurateurs, les concessionnaires, importateurs et filiales sont plus autonomes pour répondre aux demandes des clients finaux : caractéristiques, informations techniques, personnalisations possibles, vues éclatées, etc.

Disponibles en français et en anglais, et donnant entière satisfaction, le portail et les configurateurs ont été ensuite proposés en BtoBtoB aux réseaux de distributeurs des filiales de Piscines Desjoyaux. À terme, la plateforme va évoluer vers du BtoBtoC, en incluant les prestations des concessionnaires (pose, entretien…).

Work performed

  • Project scoping 
  • Deployment of Salesforce B2B Commerce
  • Development of the portal (e-commerce front-end) and the pool configuration tool 
  • Deployment of an ETL tool
  • Integration with SAP ERP
  • Training for IT department team and launch support

Benefits

  • A single portal for all dealerships and importers worldwide
  • Rapid uptake among dealerships thanks to the portal’s intuitive design
  • Fewer calls to the company’s sales administration department
  • Ability to push products, promotions, and campaigns to dealerships
  • More granular customization options
  • B2B e-commerce features (quotes, orders, prices, stock, promotions, discounts, payment, work in progress, etc.)
  • Real-time integration with the ERP system (shorter sales cycle, faster order placement)
  • Higher average spend
  • IT department can adjust and upgrade the system (catalog and configuration tool) without outside support

 

Any project?