- Spanish group Juinsa has rolled out the Reflex WMS warehouse management software at its 21 warehouses: six logistics centers and 15 secondary warehouses—spanning 150,000 sq. m in total— from where it distributes 55,000 items throughout Spain and the rest of Europe.
- By managing and orchestrating all incoming and outgoing flows with identical resources, Reflex WMS is supporting the rollout of new logistics optimization strategies.
- Thanks to the flexible configuration capabilities of Reflex WMS, Juinsa is now in a position to cater precisely to end-customer requirements, optimize its management practices, reduce training times, and fast-track operational changes.
Grenoble, October 21, 2024 – Reflex, a Hardis Group business unit specialized in supply chain software, announces that Juinsa, a Spanish importer and distributor of home products, has deployed its Reflex WMS warehouse management system as it looks to optimize its logistics processes, boost productivity, and raise the bar for operational performance.
Over 55,000 items distributed throughout Spain and the rest of Europe
Juinsa was founded in 1970. Initially a distributor of toys, the group has gradually expanded its catalog over time. Juinsa’s five companies manage 10 brands, offering an extensive range of home products from decorative items to kitchenware and dress-up costumes. Each year, the group imports around 6,000 containers from South-East Asia and distributes a catalog of 55,000 items to more than 10 million households in Spain and across Europe.
In 2023, Juinsa posted revenues in excess of €65 million. Although the Spanish market accounts for the majority of the group’s business, recent years have seen significant growth in sales in Portugal, France, Italy, Germany, Romania, Poland, and the United Kingdom.
Juinsa employs 300 people across six logistics centers and 15 secondary warehouses—spanning 150,000 sq. m in total—from where it makes over 100,000 shipments each year.
A new WMS to optimize logistics operations
Two years ago, Juinsa embarked on a project to optimize its logistics operations. As part of this process, the group decided to deploy a new warehouse management system, replacing an old piece of software that was difficult to maintain and could only be upgraded with specific developments. Juinsa opted for Reflex WMS because it met all of the group’s functional requirements without the need for extensive customization, and because it would support the rollout of new strategies for optimizing incoming and outgoing goods flows.
“Reflex WMS is a powerful piece of software that’s incredibly easy to use,” said Manuel Córdoba, Project Manager and Head of Continuous Improvement at Juinsa. “It met all our functional requirements right from the outset, and we’ve been able to roll out new logistics strategies and major operational changes.”
Major productivity and quality gains
For Juinsa, productivity hinges on effective task scheduling and execution, risk reduction, and improved working conditions. The deployment of Reflex WMS has delivered substantial performance gains in many areas, from improved operational processes to minimized order-picking errors and stock discrepancies, as well as optimized incoming and outgoing goods flows. Moreover, operators now follow more guided procedures and their movements are reduced, and inter-site replenishments are managed more effectively.
“We’ve seen real gains in terms of productivity and quality, especially in the picking zone,” said David García, Team Leader and Reflex Product Owner at Juinsa. “These improvements have led to a steep fall in customer complaints. We’re now able to monitor stock levels in real time, with end-to-end traceability for all goods.”
“We worked closely with the Reflex consultants from the very start of the project,” added Garcia. “They helped us configure the WMS and trained us to use it. Over time, we gained a deeper understanding of the software and learned how to configure it ourselves—to the point where we no longer require outside support.”
“The Reflex team provided solutions tailored to our needs, advised us, and shared information clearly and transparently,” said Córdoba. “Their input was instrumental to the success of this ambitious project, which involved logistics, IT, maintenance, and other internal departments, and has resulted in major changes to our physical and digital processes. The gains Reflex WMS has delivered have vastly exceeded our expectations.”
As well as boosting quality and productivity, Reflex WMS has significantly reduced reliance on team leaders for seamless, efficient order-picking. Implementation and maintenance costs have also fallen sharply now that Juinsa has a single, scalable tool for managing all its warehouses and operations without the need for custom developments.
