17/06/2011 | Expert opinion - Nicolas Odet, Director of Services, Marketing and Communication, Hardis Group
For software publishers, moving from a model of license sales, support and maintenance to a system involving subscription to a service is not without consequence: technical changes need to be made to their solutions, the marketing and sales effort is different and there may be an impact on internal organization. To avoid mistakes and to bring a project on which the future of an entire company may depend to a successful conclusion, a complete check up is compulsory.
1. Market research: the essential step
As with any new offer, market research is the first step of the process for transforming a software solution from licensing mode to SaaS mode. Not so much in functional terms: the need exists since the tool is already used by companies or professionals (cr